RENEW

In recent years, the second-hand market has continued to develop, and it became a real fashion phenomenon: so many brands are investing in the circular economy. But there’s something that makes Renault different from all those brands.
For Renault, second-hand cars are not just a fad, they have been a real investment for over 60 years.
In fact, they have been refurbishing their cars since the end of the 50s. Way before it was fashionable.

That’s the idea we wanted to push, and we did it with an ad entirely set in 1959, when Renault began refurbishing cars for the first time.

Directed by: Martin Werner