In the last 10 years, 46% of bees have disappeared. And this is a huge problem, because they contribute to the production of 75% of existing crops: a disaster for biodiversity. So, to raise awareness on the issue, we created @Bee_nfluencer, the first bee influencer that wants to save her own species.
The profile gained lots of organic followers immediately after it was created in 2019, interacting with followers with funny and educational posts for two years.

The mechanic is simple yet revolutionary. The more followers, the more brands gained interest in sponsored partnerships and ads with her. And all the money B. earned with her influencer life went to the BeeFund, created with Fondation De France, to finance important projects to help save the bees.