In 2017 we were asked to work on the biggest launch in Heineken’s history: a non-alcoholic beer. The brand tagline “Open your world” is an invitation to openness, so we had an intuition: a non alcoholic beer is open to literally anyone, on any occasion, and can give us the opportunity to portray exactly that.

It’s the first Heineken beer open to literally anyone - even those who don’t fancy alcohol. We brought to life a 60secs long film that was broadcasted globally, and also shorter online videos, targeting very specific personas, to help them realize with a touch of humor that with this new beer they could create “new beer moments” for themselves.

Global film directed by: Sebastian Strasser
Digital videos directed by: Daniel Warwick