The new Heineken global campaign “There is more behind the star”, featuring Benicio Del Toro, comes from a global insight: we are all curious about what’s behind famous people, or famous brands. The campaign line is a parallelism between a Hollywood world famous star and a world famous brand like Heineken. Benicio will tell us these stories, connecting them with the stories that made Heineken the brand we all know today.

Directed by: Martin Werner